Summer’s Eve has Bad Marketing. And the Product is Terrible for You.

In light of all the on-point criticism of the ridiculous feminine hygiene ads and how they portray a woman’s relationship with her reproductive organs, I think we should point out a couple things.

First, douching is actually not good for you – it disrupts the balance of good versus not so good bacteria, which maintains a certain acidity level and in turn is key to a healthy vagina. Douching can destroy this careful equilibrium, causing an over-growth of the bad bacteria. This can lead to yeast infections and bacterial vaginosis; both of which are uncomfortable and cause symptoms that are more disruptive than the non-existent issues one thought they were getting rid of in the first place. More dangerously, douching can actually force unhealthy bacteria up into the uterus and ovaries, which if untreated can lead to Pelvic Inflammatory Disease (PID). This, more disturbingly, can cause infertility issues. While this may be rare, why risk the possibility by doing something that is unnecessary at best, but very damaging at worst?

The Summer’s Eve website has an “education” section, which does point out that some regular discharge is normal and offers some good snippets about the importance of wearing 100% cotton underwear. However, in their advice about yeast infections, they include “don’t sit around in a wet bathing suit,” “eat berries and yogurt often,” “don’t wear tight-fitting, non-breathable clothes,” and “eat less sugar,” concluding the list with “use pH-balanced washes formulated for the vaginal area.” Up to that last point, the list was fairly on target. In fact, the list I’ve gotten from my gyno every year has read very much the same with the exception of that last line. In fact, their advice has always been along the lines of: “do not use washes formulated for the vaginal area, even if they say they are pH-balanced, because your body balances that pH like a pro on its own.”

Summer’s Eve says their products have been dermatologist and gynecologist tested – I would be interested in what that test entailed, but also would be remiss to not point out that “tested” does not in any way necessarily equate with “approved.” I can test drive a Mercedes and it tells you nothing about what I think of it (I’d like one). Look, the American College of Obstetricians and Gynecologists as a body of physicians do not recommend douching. I am more inclined to trust them than a Summer’s Eve label.

Interestingly, the site does admit that the vagina is like a “self-cleaning oven.” This begs the question – why do I need this?

Women and their reproductive organs have thrived for thousands of years. Those reproductive organs have done a remarkably efficient job of cleaning themselves all those years without the “help” of douching projects. It doesn’t take a genius to deduce that these people are trying to tell women that their vagina is supposed to smell like a Laura Ashley store. It’s not. It should look and smell the way it has for centuries. Vaginas have spawned babies for generations without the help of branding and perfume, and it seems the marketing efforts could be better spent educating men and women that the vagina isn’t supposed to be the fertile ground of daisy chain making and delicate blossoms.

Your vagina is the foundation of your holistic health as a woman. Summer’s Eve is a masking product, not a health product.

Bottom line – if something seems off down there, swabbing it to make it smell like a bouquet is not the right course of action. Seeing your gynecologist is.

How Images and Ads Impact Self-Image and Human Development

I got a lot of traffic and messages about a piece I wrote regarding Duke Nukem. People in the gaming community condemned it for its lack of originality, how it strayed from the original premise of apparently ostensibly mocking the ’80s action-hero genre, and how it overall disappointed those who are used to more complex and engaging videos. Some replies also included people needing to “get over it” when discussing images of coerced sexual activity or the game’s encouragement of merging violent and sexually explicit content together (I don’t post comments that are condescending or don’t encourage dialogue), something I found…disturbing. My initial argument, however, did not change – that is, that the imagery and the actions the gamer supposes in this video are tragically abusive and in fact detrimental to both men and women.

Many gamers also respond that they know when they are playing a game, and that their non-virtual socializing is not impacted by the game’s content. This, along with the recent news that the American Medical Association finally condemned the use of photoshopping in advertising campaigns and photo shoots, got me thinking about what repeated exposure to images and actions actually does to our brain and with who and what we identify.

A well-known study published in the Journal of Consumer Research found that repeated exposure to images and advertisements ultimately were processed in people the same way actual experiences were processed. That is, if you see or watch something enough times – in a video game, in a fashion magazine in which models are photoshopped to near obscurity, in a parent abusing your sibling – you begin to process it as though it was you yourself experiencing the act and identify with the “player” (model, game character) you are watching. You see enough pictures of a model like this:

Courtesy fashion-o-lic.com

And you begin to think you are supposed to align yourself with her, that this image is what is normal (the image on the right was criticized heavily in 2009 for being so drastically photoshopped). After so many exposures, you begin to mold yourself after her, to think that since this is how we project women for adoration in our culture, that you should begin appropriating yourself to match her image. Just like a gamer, after so many exposures, can begin to mold themselves after the image of the character they are impersonating in a game. And while they may not go out on a shooting spree, they are desensitized to the effects of that reality, just as they are desensitized to the effects of coerced sex in a game, which can lead to difficulty distinguishing that from a healthy sexual relationship.

As I have also discussed in previous posts, a foundational theory in behavioral science and education is the Social-Cognitive Theory, which has informed educators and psychologists for years in explaining that people learn by watching, and that even one observation of a behavior can influence perspective. It also importantly points out that while full on adoption of behaviors witnessed may not occur, the more we see, the more our attitudes and beliefs about them change. This can be good and bad. It can make us more accepting of others’ opinions and outlooks, and it can also desensitize and normalize the opinions and behaviors that are harmful.

We’re humans. We learn by watching, by then mimicking and imitating what we observe. It doesn’t happen all at once, which is why fashion moguls or game designers claim they have no real impact. Are girls entering periods of self-mandated starving as soon as they open this month’s Vogue? Are adolescent boys heading to the hills for a sawed off shotgun fight after the first round of Duke or stealing cars after playing the new Grand Theft Auto? No, of course not. But can it impact their sense of compassion, affect their interpersonal relationships? Can it make violence seem less threatening, less damaging, and less impacting than it is? Yes. Can that change the way people behave, from nuance to imitation? Sure. Even researchers who admit that it won’t necessarily turn children violent admit that’s likely true (and, interestingly, still disallow their children to play). Human development takes time – language acquisition, understanding of and the processing of visual messages, being able to comprehend meaning from a block of text – these are all cognitive functions that take years to develop and perfect, and their influence lies in the words and actions of children’s families, friends, teachers. Unfortunately, messages of gender have been largely commandeered by the media. And the repeated exposure, over years, to these specifics of models’ physical appearance has resulted in the erosion of self-confidence that many girls and women – and boys and men – experience as young children becoming adolescents. And the repeated exposure, over years, to the specifics of war, sexual violence, and the presentation of hyper-masculinity, can also result in the erosion of what kind of impact violence truly has, as they become desensitized, and what a healthy understanding of and relationship with the opposite sex is (as opposed to its portrayal in my Duke Nukem piece). As the study articulated, it’s about changing people over time, it’s about how perceptions and perspectives change when a new definition of the norm that is not contested or dissected – a Ralph Lauren model, a Duke Nukem – enters the picture. Women who suffer from eating disorders and body dysmorphia, while not blaming the fashion industry, have emphatically articulated that it certainly has had an impact as it normalized this destructive self-image and behavior.

I think it’s also relevant here to bring up the Supreme Court’s decision about a week ago to shoot down California’s attempt to ban the sale of violent video games to children. Timothy Egan, a Times columnist, had a great commentary on this, noting how ridiculous it seems for there to be a perpetual ban on nudity and sexually explicit images, but not on virtually dismembering a human or sexually assaulting a woman. It does seem…well, more than troubling, that a game in which a player can simulate murder and rape is protected by free speech but a bare breast is the height of vulgarity. (I found a great post from a female gamer about this kind of sexual violence in video games, and I agree with her assertion that sexual expression can in fact exist without it also involving violence and degradation.) I don’t think any of the representations of sexuality that I have seen in video games are appropriate for children because they overwhelmingly associate it with abuse and/or coercion (I’ve done a lot of viewing in the past couple days after my Duke Nukem post). To say that sexuality would have a more harmful impact than violence seems questionable, when representations of both are equally unhealthy.

It should also be said that I am far from someone who believes nudity and sexuality itself is vulgar. I celebrate and support healthy (and protected!) sexual expression in any way the individual consents and desires. I firmly believe that discussions of sex and sexuality should be brought up early on, so children can ask questions, be informed, protect themselves when they do engage in sex, and have an understanding of what a respectful, consensual sexual relationship is. I also believe that when these discussions in families don’t take place, and when sex is a taboo topic, that it is a disservice to these children, and that any confusion they have about sex or uncertainty about what a healthy sex life actually is will be magnified by the messages the media sends them.  I’m an advocate of early onset, comprehensive sexual health and reproductive health education. Sex shouldn’t be confusing, and it shouldn’t be stigmatized. Sexual violence, however, and a misappropriation of the presentation of sexual relationships that are abusive, coercive, and violent, should be condemned.

This is also why a diversity of exposures is important. It’s important to not be inundated with the same message over and over again. Advertisers know that repeated exposure is key to getting people to buy what they want to sell. If you see an image of a Coke bottle once, it won’t register with much impact. If you see it every time your favorite TV show breaks for commercial, when you’re leafing through the pages of a magazine, when you’re driving down a freeway and it’s up on a billboard, when you’re listening to the radio and it breaks for the Coke jingle – it adds up, as do afternoons in front of a game console, as do hours reading “women’s” magazines and fashion spreads, as do episodes of spousal or child abuse, (which we know increases the likelihood of the child being in an abusive relationship him/herself and hampers healthy development – the others are logical extensions, to a lesser degree). We have to have enough positive images, positive games, positive and healthy discourse about relationships to not just equal the stream of negative imagery and messaging, but to overtake it. Positive, healthy messages, not abusive, harmful, violent messages, have to be in the majority. The norm. It’s nice that the docs finally said so.

Ed Schultz, the NYPD, and the Burden of Victims

Three fairly prolific things have happened in the past three days that all incorporated the ways in which women are attacked in the public eye, how the media shapes the representation of female victims, and what we think are crimes worthy of solving and what kind of help is worth giving.

Let’s start with Ed. Given the obviously hard liberal bent of this blog, I’m guessing most of you have already determined that my views are aligned with many on MSNBC, despite not usually watching TV for my news (I prefer to read my news, because I hate commercials and because I’d rather get the straight facts than deal with a sensationalized version of a story with a reporter’s personal opinion bending it one way or another). This past week, Ed Schultz referred to Laura Ingraham as a slut.

This frustrated me for a number of reasons. First of all, I don’t care about Laura Ingraham’s sex life. I don’t care how many people she’s slept with, who they are, or what they’ve done. Why does Ed? Why does anybody? To use that as a platform of attack is insulting, crude, sexist, and entirely irrelevant to the argument. Schultz was angry and wanted to be mean – and the best way to be mean to women in America is by calling them out as sex-crazy animals. It’s a double shot – you’re calling them dirty and you’re calling them immoral. Is that the way we’re mean to men in America? No. Quite the opposite, in fact.

Secondly, just take a quick, cursory look at Ingraham’s website. There are…so, SO many things that I would rather have had Schultz tackle regarding Ingraham’s absurd political ideology than calling her a slut. Without even clicking through, I can see about ten things that Schultz’s usually incisive wit and on-target analysis would have been better poised to take on. The last thing I want someone like Ingraham getting is an increased audience size due to sympathy culled because a TV personality called her a bad name. I would much rather have her getting an increased audience size due to a TV personality calling out her intense and callous right-wing agenda and seriously out there hard-core conservative rants against what she sees as Obama’s socialist agenda. He could have killed her mission with facts. Instead, he propped her mission up with an insult.

Next up – the acquittal of the two NYPD officers charged with raping a woman in her East Village apartment in 2008 after supposedly “helping her home.” The officers were called to escort a woman home who was apparently so incapacitated that she could not manage on her own. They entered her apartment, supposedly helped her into bed, and then faked 911 calls multiple times through the night so they could return to her apartment, “talk to her” and “cuddle with her” when she wasn’t wearing underwear. In their words, they were “checking in on her” and one of the officers even said he was “counseling” her on her alcohol use since as a former addict himself, claiming to recognize she may have a problem with alcohol. She reported that she awoke to a man taking off her tights and penetrating her. He said all he did was “cuddle” with her. When a conversation that she had taped became public – she went to his precinct to confront him and ask him if he had used a condom – he back-peddled and agreed that sex had occurred but that it had been consensual. He said, as quoted on the tape, that “yes, I used a condom, you don’t have to worry about diseases or anything.” She insisted on an answer to this to protect her health because she was too drunk to knowingly consent to sex. A story change like that alone – going from “we just cuddled” to “actually, we did have sex” should make one highly suspicious of his defense. It is not the job of an NYPD officer to decide that he should be counseling a woman he was called to escort home. Why, if you were so concerned with her safety, would you fake 911 calls to go back into her apartment? You could have easily reported that you were concerned and noted that you felt there was a need for her to be checked in on.

Ultimately, all the cops were found guilty of was “official misconduct.” Faking 911 calls and repeatedly entering a woman’s apartment without her consent and “cuddling” with her while she wasn’t wearing underwear? How will this precedent serves those charged with rape on the stand in the near future? If a man enters my apartment and crawls into bed while I’m not wearing underwear to “cuddle” with me while I am too incapacitated to agree to it, “misconduct” does not describe how I would categorize those events. More like…breaking and entering and assault. The defense of the officers was insulting – they claimed that she was way too drunk to make it home on her own, but that she was sober enough to consent to sex. Seems like a woman can’t win.

When a few people on the jury were asked how they came to this conclusion, one man said that they “just didn’t believe the woman’s testimony” when it was read back. They also said they felt there were holes in both her and the cops’ stories. Yet they chose to not believe the victim. I understand the concept of reasonable doubt, yes – but, in this case, we had the testimony of a cop whose story had holes in it because he was trying to cover up his actions, and the testimony of a woman whose story had holes in it because she was drunk. If she was too drunk to have a cohesive testimony, what makes one think she is sober enough to consent to sex? It seems that this definition makes people more uncomfortable than the act of the non-consensual sex itself. An NYPD officer, above all, should know this (they go through sexual assault training – did he forget?), and should be in the position of protector. I simply cannot get beyond the idea that if one thought she was so drunk, so utterly incapacitated that you needed to check on her over and over again throughout the night, why – I just have to know – would one think she was in any state to have sex?

And lastly, news recently hit that New York, undoubtedly tight on funds, has proposed cutting the special victims unit teams at hospitals that serve women who were recently sexually assaulted and raped. SVUs are the group of professionals equipped to deal with the aftermath of an assault. They gather forensic evidence from rape kits, which collect DNA and have helped track down and identify many assaulters in the past. (There are already backlogs of hundreds of unexamined rape kits in many U.S. cities, something that rightfully angers and frustrates advocates who point out that these kits are often the most reliable evidence one has in linking an attacker to a victim.) They also provide the essential mental health support for women immediately after a sexual assault, and also help connect her to services that can continue the necessary ongoing mental health support in the future. It seems like a no-brainer that these services should be offered.

These three distinct stories are each, in their unique ways, indicative of one perspective that desperately needs to change – people hate women who have a sexual identity. They blame them for being sexually active and sexually expressive; if a woman has historically had a lot of sex partners, they make sure to bring this to light during a rape accusation and claim that she must have agreed to it, it must have been consensual because she loves sex so much! When they want to insult women they use terms that are charged with implications of having too much sex (Schultz doesn’t actually care how much sex Ingraham is having – he was furious with her political idiocy, and instead of calmly articulating that and making a much needed point about her fact-less rantings, he chose to sling a comment that he thought would be more hurtful – that we socially have decided is more hurtful – one that charged she was sexually ravenous), and use that to delegitimize her. Ingraham lobs a lot of softballs for liberals; why not attack her weak political ideology instead of attacking her supposed sexual proclivity?

Why cut the services that are so obviously needed for women who, after an assault or rape, feel incredibly vulnerable, angry, confused, and scared? Why would you not want a forensic team to gather evidence that could help arrest and implicate a rapist? Why would you not want a team of mental health professionals to support the victim immediately, to help her process it, to continue to help her process it, decreasing the likelihood of her struggling with depression, chronic fear and fatigue, incredible anger, and a serious lack of faith in the criminal justice system? All I can think of is that these people…don’t believe these are real issues. They don’t believe the women who are assaulted and who try to seek justice and healing after their attacks. It seems as thought the burden of being assaulted rests on women here just because they are women. It’s much easier to denounce having sex than have to go after someone who assaulted a woman. But what these people need to remember is that rape isn’t actually about sex, it’s about power over the victim. And these three stories offer up sensational examples of how the greater social power structure perpetrates this dynamic and supports and fosters the rape culture. By acquitting the NYPD officers we’ve shown that those in power will not be questioned, by removing SVU services we’ve told women that they are losing the resources that would have helped them regain personal power and that would have legally stripped their assaulters of theirs. And Ed, who thankfully apologized, showed that those who have a handle on the media, and who are lucky enough to have their voices projected farther than most, can still knock a woman (even those who are ostensibly on their same level in terms of exposure) down by calling her a slut.